Poster for PechaKucha Night Pensacola

1. Can you describe your strategy/approach to this project?

I wanted to create an image which amuses and excites me. Something which sparks my imagination and leaves me wanting more. Having never been to PechaKucha Night, I can only surmise that such an event would do just that and thus I had my goal.

2. What guided you to choose the particular imagery, visual elements, color palette and typefaces that are present in your poster?

I chose the imagery of the "cloud girl" because of all the people I have met on this earth I think she is the most intriguing and the most mysterious. To be frank I fully admit I do not get what PechaKucha Night is yet I am interested in it nevertheless. It is same with the "cloud girl". I do not who she is or - in my mind - if she even exists. I have photographic evidence to prove her existence yet I prefer to think she is merely a memory from a dream half forgotten. Perhaps she was concocted from my charcoal infused mind after the long literally sleepless nights of drawing skeletons pushed my sanity very close to the edge of falling.

All I know is that a girl with pink hair, a red dress and blue stockings walked by me carrying a cloud. I quickly back tracked and, upon asking for a photograph and the exact nature of the object, I learned it was a hat. 

I had enjoyed the style I had used in the movie posters so I gravitated toward creating my own version of this enigmatic figure. With the lack of real details I hope to convey the same questions left lingering in my mind years after that brief encounter. The exact color choices were my own and were chosen based on my own preferences to what excited me.

The PechaKucha Night is the logo yet Pensacola is the unedited original font which I had to alter in order to visually relate to the less pointy edges seen in the logo. The bottom was a font (Myriad Pro) which I thought would not distract from the real focus of the poster. I chose to display the information in a more minamalistic, smaller format in order to keep the focus upon the figure.

3. Why would this appeal to a particular crowd of folks?

I believe the "cloud girl" is a very surrealistic interesting concept. If people continue to enjoy the mysterious men in bowler hats with apples in front of their faces (The Son of Man) or girls with flowers in front of their faces (The Great War on Façades), I would like to think the "cloud girl" would also intrigue and excite.